When interviewing Duran Pieterse of Plumbers Somerset West, one word comes to mind immediately – due diligence! It is rare that you see such attention to detail from a plumber on when and how to launch his plumbing business.
When interviewing Mr. Pieterse, it was clear that he has business acumen that few of his competitors will have. When he started his plumbing career, he learned what he could as an apprentice from a plumbing company in a nearby town. He quickly formed his own company and started working for himself.
Due to his excellent plumbing knowledge, qualifications, and work ethic, he quickly made a name for himself and built a very decent client base. But he is young. He is hungry for success. He is ready to expand.
The Plumbers in Somerset West Vision
“I want a fleet of 15 vehicles on the road on a fulltime basis”, says Mr. Pieterse. “We have seen that there is much opportunity in our Somerset West, Strand, and Gordon’s Bay areas and we want to scoop up a significant portion of the local plumbing clientele.”
When asking him what his strategy is, he explained “We understand that online marketing is a significant component for success in our industry. We need continuous new clientele. When people search for ‘plumbers near me‘ online, we want to make sure that our business is in front of them. That is why we joined with Leadpro, who helps us with our online presence. They have positioned us to have significant online exposure through both paid online marketing channels and through organic rankings.”
Testing the local plumbing market
Mr. Pieterse first wanted to see how the local market would react to their online presence before making bigger investments in the company. When seeing the positive impact their online presence had on their turnover, they decided to expand.
“We now know, without the shadow of a doubt, that the local Helderberg market is ready for our services. We tested various plumbing services that we offer and almost all of them were immediately profitable. This gives me confidence that we can expand our fleet to service more clients simultaneously” says Mr. Pieterse.
Online competition in the plumbing sector is tough. There is a lot of companies that are trying to dominate the online space to get the local plumbing clientele. However, many may try to dominate the online arena, but few get it right.
When asking Mr. Pieterse about this he said: “You need to have a clear-cut online strategy. You need to know where the weak spots are of the competitors. We have done our due diligence and we know that our competitors are far behind the curve. We are excited about our online prospects.”
Learn From These Somerset West Plumbers
Few companies understand the importance of first having to test the local market before committing huge finances in that area. This is something Plumbers Somerset West clearly understood from the start. They are also operational in the Strand area. When you search ‘plumber strand’, you will find them in the number one position online. Their online positioning has now enabled them to make quantifiable and exciting business decisions that will help them secure a bigger portion of the local market.
There is a lot to be learned from a company like this. Test the local market first and when you see a favourable response, make business decisions accordingly. These decisions will be driven by data which reduces your risk significantly.
